Kyle is currently VP of Strategy at Barrows North America. Equal parts creative and analytical, he helps global brands like Unilever, Microsoft, and Reckitt navigate the complex world of retail by creating impactful designs and marketing programs for key customers.
Prior to Barrows, Kyle was Director of Shopper Strategy for Anheuser-Busch, turning complex data sets and research reports into actionable shopper insights for the world’s largest beer company. A former copywriter and editor, he maintains a knack for delivering his ideas through clear, compelling narratives.
He lives in Brooklyn with his wife, Megan Buerger, their twins, Leo and Sloane, and their mischievous dog, Harvey.