Client: Coty Cosmetics
Project: Future of Mass Cosmetics
The Ask
Create a 5-year vision for the color cosmetics category, positioning the Coty house of brands as a thought-leader in the process.
The Approach
•Examination of category trends and pain points.
•Report on the current reality across all mass retail channels.
•Analysis of key shopper mindsets and their current journeys.
•Creation of “Category Activation Principles” to guide the solution.
•Touchpoint and tactical plan.
