Client: Mucinex
Project: Retail Blueprint
The Ask
Mucinex had high brand awareness but a very poor, inconsistent retail presence. We were asked to develop a single, comprehensive guide for how the brand should show up online and in-store.
The Approach
•Qual/quant research for category, shoppers,
and seasonality.
•Analysis of key shopper “demand spaces”.
•Simplified 3-pillar approach with best practices.
•Strategic guidelines for brand equity, placement and communication.
•Adaptation of guidelines for key retailers: Walmart, CVS, Kroger, etc.
