Client: Spotify
Project: Gift Card Global Toolkit
The Ask
Develop insight-based guidelines for gift card merchandising that can scale to meet the needs of markets around the world.
The Approach
•Analysis of gift card usage and shopper behavior in various global markets.
•Audit and assessment of Spotify’s current retail execution.
•Creation of key shopper mindsets and corresponding purchase journeys.
•Shopper-facing copy and imagery guidelines.
•Global guidelines and market-specific considerations.
